The only quick start guide to Instagram for business you’ll ever need
Pretty lofty promise, right?
I mean, there are only about a million and one different ways that you can use Instagram to boost your business – especially when you stop thinking of it as a social media platform and begin thinking about how and why people are using it to connect to friends, family, and even complete and total strangers.
In this guide you’re going to be able to:
- Start connecting the dots like few smart and savvy business owners have been able to across all industries
- Give yourself an almost unfair advantage over your competition just by implementing a handful of simple basics
- Make the entire Instagram experience a whole lot simpler and way more fun
Now, this is in no way to imply that you’re about to stumble upon what could be classified as nuclear weapon grade marketing material – but when used the right way your results will dramatically improve each and every time you use Instagram as a tool for creating business.
Let’s dive in, shall we?
Understand exactly what Instagram really is
Maybe the biggest problem that most folks – experienced entrepreneurs and total and complete newbies alike – really struggle with is understanding exactly what Instagram really and truly is at its core and, maybe more importantly, exactly what it’s not.
You see, the overwhelming majority of people who are looking to boost their business with Instagram (or any social media platform, for that matter) look at these tools as incredible traffic sources where they can put their products, advertisements, marketing messages, or whatever else they can cook up in some dusty back room in front of literally billions of people – hoping to hook just a handful in an effort to pay the bills this month.
And while that certainly works for some people – and is a car accident for most – there is a much better way to use Instagram, a method that becomes painfully obvious the moment that you begin to understand exactly what Instagram truly is right at its core.
Rather than think about Instagram as a:
- Run of the mill traffic source
- A plain Jane tool for communicating with your marketplace
- Or anything else of that has to do with your business – at least initially
…you should the looking at Instagram through the lens that your target market is right now.
I think you’ll find that they are not logging into Instagram hoping to stumble upon your advertisements right away – they’re not looking to be bombarded by someone looking to sell them things.
What they are looking for is what kind of cool and interesting pictures you’ve posted, the funny little hashtags that you’ve used to describe your pics with, and any and all witty comments that you’ve made on other people’s photos.
This is because Instagram at its very core is a social platform – with an emphasis on the social aspect
Until you really understand this – and I mean know this cold, right deep down in your bones– you’re going to struggle tapping into any traffic whatsoever on Instagram. Well, you might be able to dredge up some real bottom feeder traffic just by fishing the way you have been, but the odds are fantastic that you won’t be able to reach the kind of success you’re dreaming about this way.
No, you need to begin to shift your Instagram marketing methods to be completely into with both what the marketplace expects and the results you’re trying to generate – no easy task.
But the moment that you’re able to start thinking just like your ideal customer – at least as it pertains to Instagram and why they are even on the service in the first place – you’re going to be able to jump start your results and start to see incredible conversion rates on each and every one of your campaigns.
Remember, they are coming to Instagram to be entertained, to be distracted from their almost universally boring and heavily regimented life, and they are looking to see things that will while them. Throwing up a handful of ads and calling it good just isn’t going to cut it anymore, and it never really did.
Finding the happy medium between your needs and your market’s needs on Instagram
The worst thing you could do with this advice is totally shift gears from a commerce based social media strategy to one that just shares on and wild pictures, comments, and witty remarks – as you’re still trying to run a business here.
Look for some sort of happy medium that you can strike between providing your marketplace with all different kinds of exciting and interesting things that will create a deeper relationship and give you almost expert status in their eyes while also pushing them deeper into your sales funnel. This is going to depend heavily on the – and make no mistake about it, you’re writing copy each and every time you write a caption, comment, or hashtag.